Free Prize Inside!: The Next Big Marketing Idea Audiobook (Free)

Purple Cow was the #1 bestselling advertising book on Amazon in 2003. Right now in Free Award Inside, Seth Godin can be back with practical advice on how best to put Purple Cow thinking to work inside your organization (big or small, revenue or non) to MAKE SOMETHING HAPPEN. The next big advertising idea is a successful strategy for producing your products or services so extraordinary that they practically sell themselves.

Crimson Cow taught marketing experts the value of standing right out of the herd, which is certainly how businesses like about Free Prize Inside!: ANOTHER Big Marketing Idea Krispy Kreme and JetBlue managed to get big. But it still left readers hungry to get more: How will you actually come up with new Purple Cows? And how will you get them adopted by risk-averse Dark brown Cow companies?

Free of charge Prize Inside delivers those answers plus much more. It’s a great guide to doing innovative marketing that really works when the original approaches have got all stopped working. Thirty years ago, the ultimate way to sell something was to advertise it on tv. But today’s individuals are cynical, and your product or service have to be more than simply hype and clever advertising. Better still, it ought to feature a market-changing innovation-a free prize inside.

You don’t need to spend a fortune to make something cool that virtually sells itself. Think of simple but powerful innovations just like the Tupperware party, Flintstones vitamin supplements, G.We. Joe (a doll simply for males), Lucille Roberts (a fitness center just for women), and regular flier miles. Free of charge Prize Inside will teach you how to create those types of blockbusters at your own company with out a bunch of MBA-brainwashed entrepreneurs. You don’t have to be considered a genius-you simply need curiosity, effort, and a technique for overcoming resistance when you champ your idea.

We’re all marketing experts now, no matter what our job game titles. With Godin’s help, we can find the free of charge prize that will transform our companies.