Franchise: The Golden Arches in Black America Audiobook (Free)

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the biggest generators of black wealth in the us.

Often blamed for the rising rates of obesity and diabetes among black colored Americans, fast food restaurants like McDonald’s possess long symbolized capitalism’s villainous effects in our nation’s most susceptible communities. But how did junk food restaurants so thoroughly saturate black neighborhoods to begin with? In Franchise, acclaimed historian about Franchise: The Golden Arches in Black America Marcia Chatelain uncovers a unexpected history of co-operation among fast food companies, dark capitalists, and civil rights leaders, who-in the stressed years after King’s assassination-believed they discovered an economic solution of racial inequality. With the discourse of sociable welfare all but evaporated, federal programs under presidents Johnson and Nixon advertised a new eyesight for racial justice: which the franchising of junk food restaurants, by dark citizens in their have neighborhoods, could finally enhance the quality of dark life. Synthesizing years of analysis, Franchise tells a troubling achievement story of an industry that blossomed the moment a freedom movement begun to whither.