Fascinate: Your 7 Triggers to Persuasion and Captivation Audiobook (Free)

A recently revised and updated edition from the influential instruction that explores probably one of the most powerful ways to attract attention and influence behavior-fascination-and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw focus on our mail messages, our ideas, and our products when we just have seconds to compete?

Award-winning expert and loudspeaker Sally Hogshead turned to a broad realm of disciplines, about Fascinate: Your 7 Activates to Persuasion and Captivation including neurobiology, psychology, and evolutionary anthropology. She began to find specific and interesting patterns that all devoted to one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential publication examines the concepts behind fascination and explores how those insights could be put to use to sway:

• Which make of frozen peas you pick in the case

• Which city, community, and house you select

• Which career and firm you join

• Where you continue vacation

• Which book you buy off the shelf

Structured round the seven languages of fascination Hogshead offers studied and developed-power, passion, innovation, alarm, mystique, prestige, and alert-Fascinate explores how anyone may use these triggers to make products, messages, and services more fascinating-and more successful.