Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Audiobook (Free)
- Walter Dixon
- 7 h 30 min
- Gildan Media
- 2017-07-01
Summary:
Compete in the digital world with pragmatic approaches for success
Digital Sense provides a full playbook for institutions seeking a far more involved consumer experience strategy. By reorganizing product sales and marketing to compete in the current digital-first, omni-channel environment, you gain newfound skill and knowledge through the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size corporation, about Digital Feeling: THE NORMAL Sense Approach to Effectively Blending Public Business Strategy, Marketing Technology, and Consumer Experience with step-by-step roadmaps for optimizing your customer experience to get a competitive benefit. The Experience Marketing Framework and the Social Business Strategy Platform break down established methods for exceeding the expectations customers form throughout the entirety from the buying trip. Customizable for any industry, sector, or scale, these frameworks can help your organization step to the front of the collection.
The evolution of advertising and sales needs a revolution running a business strategy, but realizing the irrelevance of traditional strategies doesn’t invariably mean understanding what comes next. This book shows you how to compete in today’s market, with real-world frameworks for implementation.
Optimize competitive benefit and customer encounter
Map strategy back to business objectives
Engage customers with a pragmatic, proven marketing system
Reorganize sales and marketing to fill talent and knowledge gaps
Today’s customer is definitely savvy, with an increase of options than previously. It’s critical to meet up them where they may be, and engagement may be the cornerstone of any cohesive, effective strategy. The technological trend has opened many doors for advertising and sales, however the essential is knowing what is situated behind each one-what functions for your competition may possibly not be right for you. Digital Sense slashes through the crosstalk and confusion to give you a solid strategy for success.
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