Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture Audiobook (Free)

Three award-winning advertising executives confirm that in business, Sacred Cows are worthy of to die.

Do not get us wrong. While the authors have nothing at all against cows in general-they like steak-they do have trouble with Sacred Cows. Blindly performing things because…well…that’s the way they’ve always been done. Formulas could be comforting, however they rarely work in real life. For instance:

-Always Trust Your Research. BANG. Research ought to be utilized to demystify decisions, not really make them for you.

– about Death to all or any Sacred Cows: How Successful PEOPLE Put the Old Rules Out to Pasture THE CLIENT Is Always Ideal. BANG. Except in those instances when they are woefully wrong.

-Always Concentrate on Fixing the Problem. BANG. Focusing rather on the opportunity not merely solves the problem but potential clients to even more imaginative and lasting solutions.

-Follow the first choice. BANG. Doing so only has to his advantages, not yours. In the end, he drives the category.

-Focus over the Figures. BANG. Great amounts certainly are a by-product of great strategies.

-Teams Create the very best Solutions. BANG. Team dynamics usually eliminate great ideas.

-Inner Competition Leads to raised Results. BANG. It only qualified prospects to resentment.

With this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Expenses Schwab share their successful method of euthanizing Sacred Cows through humorous and vivid real-world, global illustrations.