Crystallizing Public Opinion Audiobook (Free)

A seminal work on how community opinion is created and shaped, Edward Bernays’s 1923 basic Crystallizing General public Opinion set down the concepts that corporations and government have utilized to impact open public attitudes within the last century.

A primer around the then fresh profession of ‘community relationships counsel,’ Crystallizing elucidates the ‘tools and techniques’ that PR experts use to mildew public opinion on behalf of their client’s passions. By adapting the suggestions that Bernays help with in this publication, governments and advertisers have been in a position to ‘regiment the mind like the military regiments the body.’

The first ever book ever written about the general public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social Background of Spin, All Consuming Images: In the Politics of Design in Contemporary Culture, and Captains of Awareness: Advertising and the Social Roots of the buyer Culture.