Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook (Free)

This is actually the bestselling guide that created a fresh game plan for marketing in high-tech industries. Crossing the Chasm is among the most bible for brining cutting-edge products to progressively larger markets. This modified and updated model provides brand-new insights in to the realities of high-tech marketing, with special emphasis on the Internet. It’s important reading for anyone having a stake in the world’s most fascinating marketplace.