Console Wars: Sega, Nintendo, and the Battle that Defined a Generation Audiobook (Free)

Following the success of The Accidental Billionaires and Moneyball comes Gaming console Wars-a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a little, scrappy gaming firm led by an unlikely visionary and a team of rebels, had taken in the juggernaut Nintendo and revolutionized the gaming industry.

In 1990, Nintendo had a virtual monopoly around the video game industry. Sega, alternatively, was only a faltering arcade business with big aspirations and even bigger about System Wars: Sega, Nintendo, as well as the Battle that Described a Generation personalities. But that could all change with the arrival of Tom Kalinske, a guy who knew nothing at all about videogames and everything about fighting uphill fights. His unconventional tactics, combined with blood, perspiration and bold suggestions of his renegade employees, transformed Sega and eventually resulted in a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that might be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred discord that pitted brother against brother, child against adult, Sonic against Mario, and the united states against Japan.

Based on more than two hundred interviews with previous Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously transformed an industry punchline into a market leader. It is the tale of how a humble family guy, with a fantastic imagination and something special for turning complications into competitive advantages, inspired a group of underdogs to slay a giant and, because of this, birth a $60 billion dollar industry.