Captivology: The Science of Capturing People’s Attention Audiobook (Free)

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you’re an musician or a salesperson, a teacher or an engineer, a professional or a parent-putting the spotlight on your suggestions, insights, tasks and products takes a deep knowledge of the science of interest. In Captivology, award-winning journalist and about Captivology: The Research of Capturing People’s Attention entrepreneur Ben Parr clarifies how and why the mind pays attention to some events or people-and not really others-and presents seven captivation triggers-techniques guaranteed to help you capture and wthhold the attention of friends, colleagues, customers, fans, as well as strangers.

Parr combines the latest research on attention with interviews with an increase of than fifty scientists and visionaries-Facebook’s Sheryl Sandberg, film movie director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, NY Times bestselling writer Susan Cain, Nintendo’s Shigeru Miyamoto, creator of Reddit Alexis Ohanian, and more-who have successfully brought their tips, projects, companies, and products towards the forefront of cultural consciousness. The result is an insightful and practical book that may switch how you assign careers to your kids or staff, art a multi-million dollar ad marketing campaign, deliver the next presentation, attract users to your product, or convince the world to support your cause.