Built to Sell: Creating a Business That Can Thrive Without You Audiobook (Free)

A business parable about how to make a start-up that will not trap you when you wish to sell it.

Relating to John Warrillow, the number one mistake entrepreneurs produce is to create a business that relies too heavily on them. Thus, when enough time involves sell, purchasers aren’t confident how the company-even whether it’s profitable-can stand alone.

To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who’s struggling to market his advertising company. Alex converts to Ted, a business owner and old family friend, who motivates Alex to pursue three requirements to create his business sellable:

* Teachable: concentrate on products and services that you can teach employees to provide.

* Valuable: avoid cost wars by focusing on doing one thing better than other people.

* Repeatable: generate recurring revenue by executive products that clients need to repurchase often.