Built to Last: Successful Habits of Visionary Companies Audiobook (Free)

Drawing upon a six-year research project in the Stanford College or university Graduate School of Business, James C. Collins and Jerry I. Porras required eighteen truly extraordinary and long-lasting businesses and analyzed each in direct comparison to 1 of its top competitors. They examined the companies using their extremely beginnings to the present time — as start-ups, as midsize businesses, and as large companies. Throughout, the writers asked: ‘What makes the truly exceptional companies different from the comparison companies and what had been the common practices these enduringly great companies followed throughout their history?’ Filled with hundreds of specific examples and organized right into a coherent platform of practical concepts that can be applied by managers and entrepreneurs at all levels, Created to Last offers a expert blueprint for building institutions that will prosper long in to the 21st hundred years and beyond