Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Audiobook (Free)

Businesses are forever pouring creative energy to their branding strategies, tweaking their logos and websites, and building identities that range between warm and fuzzy to ultracool and edgy. But many forget a brand, at its heart, is a guarantee to deliver results. If your brand experience fails to surpass that promise, clients will take their business somewhere else.

Brand True is a unique business strategy guide to make a brand’s promise stand up at every customer touchpoint. Filled with proven, repeatable management procedures, the audiobook shows you how to determine a sound, simple brand system while avoiding the needless difficulty that has tripped up many guaranteeing companies.

Author Larry Vincent presents cautionary tales from brands that have sputtered and failed, as well as instructive practices from brand giants such as for example Four Seasons, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Genuine you’ll learn how for connecting the outward-facing components of your brand logos, marketing, imagery, communications directly to the core components of business technique, and forge a powerful and lasting reference to your customers.