Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible Audiobook (Free)
- Gregory V. Diehl
- 6 h 13 min
- Authors Republic
- 2017-07-06
Summary:
Amazon #1 Bestseller in Public Relations and Product sales & Selling for Small Business
Does your business have a story to tell? It will! As soon as you first opened up your doors, you began crafting it. With every fresh product you launch, you carve out an even more unique niche inside your sector. This all accumulates to one factor—brand identity. Does yours stick out from the crowd?
With ten years of knowledge studying businesses across the world, Diehl has unlocked the main element to creating about Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to create Your Products Irresistible innovative brand identities and distinct business stories. In Brand Identification Breakthrough, you and your small business will learn how to develop a solid brand identification by merging your character and values with the functionality of your products, getting an irreplaceable brand and firm.
Whether you business lead a growing organization, or are simply getting started, Brand Identity Breakthrough will give you a smarter method to take into account product development movement, branding, brand mapping technique, and business model generation. With established, and well-organized logic, it will established you in relation to selling more—and at higher prices—giving the customers exactly what they need and sending your profits through the roofing.
In Brand Identity Breakthrough, you can learn…
•How to include a unique selling proposition into the branding
•The best methods for selling products to customers as your small business
•How to use business storytelling to market products in both physical and on the web marketplaces
Table of Contents
Section We: Why Identification Matters
Chapter 1: IS IT POSSIBLE TO Tell a Good Story? (The Need for Business Storytelling)
Section 2: When Good Ideas Fail
Chapter 3: As to why Entrepreneurs Fail to See Their Own Value
Chapter 4: As to why Others Neglect to See Your Worth
Section II: Creating Your Brand Identification
Section 5: Uncovering Your Core Values
Chapter 6: Developing a Unique Offering Proposition
Chapter 7: Crafting Your Character Profile
Chapter 8: Understanding Your Target Audience
Section III: Telling Your Story to the World
Chapter 9: How exactly to Sell Who also You Are (Your Brand Identity as a Sales Pitch)
Chapter 10: How exactly to Speak with Clarity, Expert, & Authenticity
Chapter 11: How to Display Your Character Through Writing
Chapter 12: How exactly to Educate Your Audience About Your Brand Identification
Section IV: Brand Identity Case Studies
RESEARCH STUDY #1: From Expert to Concierge with Productized Solutions
Case Study #2: Pre-Seeding a Two-Sided Market for Launch
RESEARCH STUDY #3: Turning a Charitable Project right into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche
Section V: Assets for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Business owners
Appendix 3: Making Money Online
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