Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Audiobook (Free)

Branding is greater than a great logo design. A brand may be the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to obtain it right.

Brand managers, internet marketers, and executives have long considered this trusted instruction to troubleshoot their branding complications. Written by an acknowledged expert with 30 years of encounter building world-class brands, Brand Help covers topics which range from research and positioning to brand collateral management and architecture strategy.

Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:

The 6 most powerful resources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “group of one” brands • Sociable responsibility, sustainability, and storytelling • 60 nontraditional advertising techniques • Metrics • And more

A treasure trove of methods, templates, and guidelines, Brand Aid is the ideal source for anyone responsible for building their organization’s brand.