Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Audiobook (Free)

Being successful by not competing! This worldwide best seller upends traditional thinking with principles and tools to help make the competition irrelevant.

In an audiobook that challenges all you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow’s leading companies will succeed, not really by battling their competitors for market talk about in the bloody ‘reddish colored ocean’ of the shrinking profit pool, but by creating ‘blue oceans’ of untapped brand-new market areas ripe for development.

Based on a study of 150 strategic goes, spanning more than 100 years and 30 industries, they offer a systematic approach that each company can use to render rivals obsolete and unleash fresh demand:

Reconstruct market boundaries

Focus on the big picture

Reach beyond existing demand

Get the strategic sequence correct

Overcome organizational hurdles

Build execution into strategy