The Digital Transformation Playbook: Rethink Your Business for the Digital Age Audiobook (Free)

Rethink your company for the digital age group.

Every business begun prior to the Internet now encounters the same challenge: How exactly to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation isn’t about upgrading your technology but about upgrading your strategic thinking. Predicated on Rogers’s decade of research and teaching at Columbia Business School, and his consulting for businesses all over the world, The Digital Transformation about The Digital Change Playbook: Rethink Your Business for the Digital Age Playbook displays how pre-digital-era companies can reinvigorate their video game plans and catch the new opportunities of the digital world.

Rogers shows why traditional businesses have to rethink their underlying assumptions in five domains of strategy-customers, competition, data, technology, and worth. He reveals how exactly to harness customer networks, systems, big data, quick experimentation, and disruptive business models-and how to integrate these into your existing business and company.

Rogers illustrates every strategy within this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Instances. With useful frameworks and nine step-by-step planning tools, he distills the lessons of today’s greatest digital innovators and makes them useful for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Change Playbook may be the initial full treatment of how legacy businesses can transform to thrive in the digital age. It really is an indispensable guide for executives seeking to consider their firms to another stage of lucrative growth.