Counter-Cola: A Multinational History of the Global Corporation Audiobook (Free)

Counter-Cola charts the annals of one of the world’s most influential and widely known corporations, the Coca-Cola Organization. It tells the story of how, over the past 130 years, the organization has tried to make its products and brands actually and culturally a central component of global daily life in over 200 countries. Through this tale of Coca-Cola, Amanda Ciafone reveals the quest for corporate power within the key financial transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first centuries. A story of global capitalism, it is not without contest. People throughout the world possess redeployed the corporation, its commodities, and brand pictures to problem the injustices of lifestyle under capitalism. As Ciafone displays, assertions of nationwide economic passions, critiques of cultural homogenization, battles for employees’ rights, motions for environmental justice, and debates over open public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limitations.