Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Audiobook (Free)

The founders of the respected Silicon Valley advisory firm study renowned category-creating companies and reveal a groundbreaking discipline called category design.

Being successful today isn’t about beating the competition in the aged video game. It’s about inventing a whole new game-defining a new market category, developing it, and dominating it as time passes. You can’t build a legendary company without creating a legendary category. If you believe that getting the greatest product is normally all it takes to win, you’re going about Play Larger: How Pirates, Dreamers, and Innovators Create and Dominate Markets to lose.

With this farsighted, pioneering guide, the founders of Silicon Valley advisory company Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”- companies such as for example Amazon, Salesforce, Uber, and IKEA-that provide us new means of living, thinking or conducting business, often solving problems we didn’t know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create brand-new demand where none existed, conditioning customers’ brains therefore they switch their expectations and buying behaviors. While this self-discipline defines the tech industry, it pertains to every kind of industry as well as to personal professions.

Crossing the Chasm revolutionized how exactly we think about services in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is normally transforming business once more, showing us how to create the marketplace itself.