Microtrends: The Small Forces Behind Tomorrow’s Big Changes Audiobook (Free)

Mark Penn argues that the largest trends in the us are the Microtrends, small styles that go undetected or overlooked. One million people can develop new market to get a business, spark a interpersonal movement, or impact political alter. In 1996, a microtrend discovered by Penn (‘soccer mothers’) was essential in re-electing Leader Clinton. With many years of experience as you of world’s most highly regarded pollsters, Penn identifies the brand new microtrends sweeping the globe:

SINGLE WOMEN BY CHOICE: Ladies about Microtrends: The Small Forces Behind Tomorrow’s Big Adjustments aren’t looking forward to Mr. Right. They are raising children independently and buying their own homes.

SPLITTERS: A growing number of middle-class residents are shuttling between two homes, creating new areas and dynamics in the true estate market.

Sunlight HATERS: Environmentalists, pores and skin malignancy survivors, and parents concerned about the sun’s impact on our health.

PHILO-SEMITES: An increasing number of people want to time Jewish women and men.

CLASSICAL MUSIC DADS: Older guys who are fathers in their 40’s and 50’s and taking on a larger function in the nurturing of their kids and becoming a key point in consumer culture for kids.

MICROTRENDS highlights everything from religion to politics, from leisure pursuits to relationships and will consider the listener into the worlds of polling, targeting, and psychographic evaluation, reaching tantalizing conclusions through engaging evaluation.