Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business Audiobook (Free)

Acquiring behavioral economics through the cocktail party towards the boardroom, with dramatic effects

Books like Predictably Irrational and Nudge possess brought behavioral economics in to the mainstream. But while we all marvel at how different-and weird-real people act compared to the ‘logical actors’ of traditional economics, in the end we go back to business as usual. After all, what execute a few laboratory experiments want to do with making a buck?

As economist Kay-Yut Chen has shown, quite a bit..Read More about Secrets of the Moneylab: How Behavioral Economics May Improve Your Business Chen started behavioral economics study in Hewlett-Packard, founding the initial such ‘moneylab’ at any company, let alone one particular in the Fortune 500. His groundbreaking analysis into individual behavior has resulted in visible results for HP. Actually, he has preserved the company millions of dollars by displaying how changing the proper conditions could make people behave very differently.

Secrets from the Moneylab presents practical lessons getting used right now in Horsepower and other leading businesses. It explains, for example, how exactly to:

* Use bonuses to influence employees, suppliers, and customers.

* Determine whom to trust, and just how much.

* Reduce the unwanted effects of irrational behavior by noticing patterns that don’t appear logical-but are absolutely predictable.

* Overcome the human being tendency to video game the system.

* Benefit from motives beyond money.

Chen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive results of behavioral economics into cement action measures for businesses of any size. Secrets of the Moneylab displays how tackling your real-world problems like a scientist can start completely fresh realms of likelihood and profit.