Paid Attention: Innovative Advertising for a Digital World Audiobook (Free)
- Matthew Lloyd Davies
- 6 h 28 min
- Brilliance Audio
- 2018-03-20
Summary:
While ever, the onus is on brands to come across compelling ways to earn the attention of the consumer. Yet articles scarcity has provided way to overload, fixed channels have dissolved into fluid networks, and viewers have become participants in consumer-driven conversations. This shift takes a new plan of action for brands; it needs new advertising imperatives. Paid Attention can be a guide to modern advertising concepts: what they are, why they are evolving and how exactly to have them. Spanning communication about Paid Attention: Innovative Advertising for an electronic World theory, neuroscience, creativity and innovation, mass media background, branding and emerging technologies, it explores the tactical creation procedure and how to package suggestions to attract the most interest in the advertising industry.Filled with real-world examples of promotional initiatives for firms including Sony, Red Bull, HP and so many more, Paid Attention offers a powerful magic size for influencing human behaviour. Referencing a broad body of theory and praxis, from behavioural economics and sociology to technology as well as research fiction, Faris Yakob maps marketing onto a wider evaluation of culture. Containing practical marketing and branding web templates, including a fresh advertising preparing toolkit, it really is ideal for college students and practitioners seeking to be seen in today’s cluttered market.
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