Streaming, Sharing, Stealing Audiobook (Free)

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial variety of episodes, and broadcast them, expecting viewers to watch confirmed show on their television sets at the same time each week. But then came Netflix’s House of Credit cards. Netflix gauged the show’s potential from data it acquired gathered about subscribers’ preferences, ordered two seasons without viewing a pilot, and published the 1st thirteen episodes all at one time for audiences about Streaming, Sharing, Stealing to view whenever they wished on the gadgets of their choice.Within this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show the way the success of House of Cards upended the film and TV industries–and how companies like Amazon and Apple are changing the rules in various other entertainment industries, notably publishing and music. We’re living through an interval of unprecedented technical disruption in the entertainment sectors. Just about everything is affected: pricing, creation, distribution, piracy. Smith and Telang discuss niche products and the lengthy tail, product differentiation, cost discrimination, and bonuses for users never to steal content. To survive and succeed, businesses have to adjust rapidly and artistically. Smith and Telang clarify how.How can businesses discover who their customers are, what they need, and just how much they are willing to shell out the dough? Data. The entertainment industries, must figure out how to play just a little ‘moneyball.’ Underneath series: follow the data.