Married to the Brand Audiobook (Free)

Companies spend huge amount of money every year endeavoring to courtroom consumers. They spend money on flashy advertising, superstar endorsements, loyalty programs, websites … you name it. And they spend hundreds of thousands more trying to build their businesses through complex “relationship management” software. The result? Most internet marketers still aren’t emotionally connecting with consumers. Sure, their strategies may attract raves, and their advertisements may win amazing awards at Cannes. They may even raise their brand about Wedded to the Brand awareness. But they many times fail to build long lasting brand relationships. Place yet another way: Many marketing experts are excellent at wooing a “first day” with customers – yet lousy at creating a enduring marriage between customer and brand. Wedded to the Brand tells the story of what makes profitable brand interactions function – through the eyes of the consumer, not the internet marketer. Packed with tales and convincing discoveries from a worldwide consumer database, this book explores why people relationship with some brands rather than others. Emotions aren’t just warm, fluffy concepts. According to Married to the Brand, which pulls on 60 years of Gallup analysis into consumer mindset, emotional connections could be assessed and managed. Wedded towards the Brand shows you how. That is a must-read for profit-obsessed entrepreneurs everywhere – from the boardroom, where strategies are developed, to leading lines, where employees “live” the brand each day.