Microtrends Squared: The New Small Forces Driving the Big Disruptions Today Audiobook (Free)

Ten years following his New York Times bestselling book Microtrends, Mark Penn identifies another wave of trends reshaping the continuing future of business, politics, and culture.

Mark Penn offers boldly argued that the near future is not shaped by society’s broad causes, but by peaceful changes within thin slices of the populace. A decade ago, he showed the way the behavior of 1 little group can exert an outsized influence over the complete of America along with his bestselling Microtrends, which highlighted dozens of tiny, about Microtrends Squared: The New Small Forces Driving the Big Disruptions Today counterintuitive tendencies which have since come to fruition, in the explosion of internet dating to the recent split inside the Republican Party. Today, the globe is within perplexing upheaval, and microtrends are more influential than ever. Within this environment, Penn offers a necessary perspective.

Microtrends Squared makes sense of what is happening in the world today. Through fifty fresh microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hands behind brand-new power relationships which have emerged—as fringe voters and reactionary politics possess discovered their revival, as on-line influencers overshadow traditional mass media, and as the gig overall economy is constantly on the invade fresh swathes of sector. He speaks to the next wave of developments to arrive technology, social movements, as well as dating.

Supplying a clear vision of the future of business, politics, and culture, Microtrends Squared is definitely a must-read for innovators and entrepreneurs, political and business leaders, and for each and every curious reader seeking to understand the wave into the future when it is just a ripple.