Invisible Influence: The Hidden Forces that Shape Behavior Audiobook (Free)

In Invisible Impact, the brand new York Occasions bestselling writer of Contagious explores the refined influences that affect the decisions we make-from what we buy, to the professions we choose, from what we eat.

“Jonah Berger did it again: written a fascinating book that brims with suggestions and tools for how exactly to think about the world.” -Charles Duhigg, writer of THE ENERGY of Habit

If you’re like most people, you think your individual preferences and opinions drive your choices and behaviors. You use a about Invisible Influence: The Hidden Pushes that Form Behavior certain jacket because you loved how it appeared. You picked a particular profession because you discovered it interesting. The notion that our options are powered by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, in the mundane to the momentous. Even strangers impact on our judgments and decisions: our attitudes toward a welfare plan shift if we’re informed it is supported by Democrats versus Republicans (even though the policy may be the same). But cultural influence doesn’t simply lead us to accomplish the same issues as others. In some instances we imitate others all around us. But in other cases we prevent particular choices or behaviors because other people are performing them. We prevent hearing a music group because they go mainstream. We skip buying the minivan because we don’t want to appear to be a soccer mother.

By focusing on how interpersonal influence works, we can decide when to resist so when to accept it-and learn how we are able to use this knowledge to workout more control over our own behavior. In Invisible Influence, Jonah Berger “is certainly consistently amusing, applying science to real life in unexpected ways and detailing analysis through narrative. His publication fascinates because it opens up the moving elements of a strange machine, allowing visitors to view them in action” (Web publishers Weekly).