Leading Digital: Turning Technology Into Business Transformation Audiobook (Free)

Turn into a Digital Master-No Matter What Business You’re In If you believe the term ‘heading digital’ is only relevant for industries like tech, mass media, and entertainment-think again. In fact, mobile, analytics, social networking, receptors, and cloud computing have already fundamentally changed the complete business scenery as we know it-including your sector. The problem is that most accounts of digital in business concentrate on Silicon Valley celebrities and tech start-ups. But what about the additional 90-plus about Leading Digital: Turning Technology Into Business Change percent of the overall economy? In Leading Digital, writers George Westerman, Didier Bonnet, and Andrew McAfee high light how large companies in traditional industries-from financing to developing to pharmaceuticals-are using digital to get strategic advantage. They illuminate the principles and practices that result in successful digital change. Based on a study of more than 500 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what must be done to become a Digital Get good at. It explains effective transformation in a obvious, two-part construction: where to invest in digital capabilities, and how exactly to lead the change. Within these parts, you’ll find out: – How exactly to employ better together with your clients – How to digitally enhance procedures – How exactly to create a digital vision – How to govern your digital activities The book also includes an extensive step-by-step change playbook for leaders to check out. Leading Digital may be the must-have guide to help your company survive and flourish in the brand new, digitally driven, global overall economy.