Difference Audiobook (Free)

We spent $500 billion globally on advertising in 2013. Each year we’re spending more money, to interrupt more people, more often, with communications they don’t value and don’t pay attention to. We’ve come to believe that the way to succeed is with an advantage-by becoming different or better, more visible, or simply plain louder. What if, instead of acquiring ways to end up being one step ahead of your rivals, you could build and market your business to give people a reason to select you? What if you about Difference could stop trying to beat your competition, and become the competition? Difference lifts the lid on how brands like Airbnb, Uber and Apple possess been successful by creating difference and provides you a new one-page method for reimagining your company and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people need, also to matter to your customers. “The Difference Map is currently an essential component for anyone who is serious about doing work that counts, and Bernadette Jiwa may be the bright new celebrity to business lead us there.” -Seth Godin, Author, Linchpin