Differentiate or Die: Survival in Our Era of Killer Competition Audiobook (Free)

In the current ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car buyers can wander through the showrooms of over twenty car makers. Differentiating products today is more challenging than at any time in history, however it remains an integral to a company’s success, the heart of successful marketing.

In Differentiate or Die, bestselling author Jack port Trout takes entrepreneurs to task when planning on taking the simple route of high-tech razzle-dazzle and sleight of hand rather than attempting to discover and market their product’s uniquely useful characteristics. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Walmart to smaller sized success stories like Streit’s Matzoh and Connecticut’s small Trinity College to determine why some marketers succeed while some struggle and fail. The author outlines the countless ways to achieve differentiation, while also caution of how difficult it is to achieve differentiation when you are creative, cheap, customer focused, or quality driven-things that your competition can do as well.

Carve out your own image inside a crowded market place. This book might help.