Blockbusters Audiobook (Free)

What’s behind the phenomenal achievement of entertainment businesses such as for example Warner Bros., Marvel Entertainment, and the NFL – along with such stars as Jay-Z, Woman Gaga, and LeBron Wayne? Which strategies give leaders in film, tv, music, submitting, and sports an edge over their rivals? Anita Elberse, Harvard Business School’s expert in the entertainment sector, has done pioneering research in the worlds of press and sports activities for greater than a decade. Now, with this groundbreaking audiobook, about Blockbusters she explains a robust truth about the fiercely competitive world of entertainment: creating a business around blockbuster products – the movies, television shows, tracks, and books that are greatly expensive to produce and market – may be the surest way to long-term achievement. On the way, she reveals why entertainment professionals often spend outrageous levels of profit search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technology are transforming the entertainment scenery. Full of inside stories rising from Elberse’s unparalleled access to some of the world’s most successful entertainment brands, Blockbusters is definitely destined to be required listening for anybody seeking to understand how the entertainment industry does work – and how to navigate today’s high-stakes business world at large.