The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life Audiobook (Free)

‘A must-read for business market leaders and anyone who wants to understand all the implications of the social globe.’

Bob Iger, Chairman and CEO of The Walt Disney Firm

From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media–how it works, how it’s changing individual life, and how exactly we can professional it once and for all and for profit.

In barely a decade, social networking has positioned itself at the center of twenty-first century lifestyle. The about The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life mixed power of systems like Facebook, Twitter, Instagram, Snapchat, and Vine possess helped topple dictators and flipped anonymous teens into celebrities overnight. In the social media age, ideas spread and morph through distributed hashtags, photos, and movies, and the most convincing and emotive types can transform general public opinion in mere times and weeks, actually behaviour and priorities that experienced persisted for many years.

How did this happen? The range and pace of these changes have gone traditional businesses–and their old-guard advertising gatekeepers–bewildered. We just do not comprehend interpersonal media’s form, function, and possibilities. It’s time we did.

In The Sociable Organism, Luckett and Casey provide a groundbreaking theory: interpersonal networks–to an amazing degree–mimic the guidelines and functions of biological life. In writing and replicating packets of info known as memes, the world’s social networking users are facilitating an evolutionary procedure similar to the transfer of genetic info in living things. Memes are the basic building blocks of our culture, our sociable DNA. To understand social media–and to make online content that effects the world–you must start with the Sociable Organism.

With the scope and ambition of THE NEXT Machine Age and James Gleick’s The Information, The Social Organism can be an indispensable guide for business leaders, advertising experts, and anyone serious about understanding our digital world–a guide not just to social media marketing, but to human life today and where it is headed next.