Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Audiobook (Free)

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional advertising. No pr announcements, no TV commercials, no billboards. Rather, they depend on a fresh strategy-growth hacking-to reach many more people despite moderate marketing budgets. Growth hackers have thrown out the older playbook and changed it with tools that are testable, trackable, and scalable. They believe that items and businesses ought to be modified frequently until they’re primed to create explosive reactions.

Bestselling author Ryan Holiday, the acclaimed advertising guru for American Apparel and many bestselling authors and multiplatinum music artists, explains the new rules and valuable good examples and case research for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you are responsible for building awareness and buzz for a product or service, this is your road map.