The Franchisee Handbook: Everything You Need to Know About Buying a Franchise Audiobook (Free)
- Al Kessel
- 7 h 44 min
- Gildan Media
- 2019-01-22
Summary:
Tag Siebert, franchise expert and author of Franchise YOUR COMPANY, flips his script from franchising your existing business to provide entrepreneurs a comprehensive instruction to succeeding while franchisees.
The Franchisee Handbook shows listeners how to have a systematic method of assess and spend money on franchise opportunities so they end up with the proper fit because of their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises (and a few cautionary about The Franchisee Handbook: Everything You Need to learn About Investing in a Franchise stories from those that didn’t make it), Siebert lays out everything you need to learn before signing with well-known franchises from locally-owned brands to global brands.
As an expert witness, he has seen a number of failed franchisees (especially in the last ten years) and can dish the dirt on what successful franchisees have as a common factor and how they play to win. And those cautionary stories? Many proceeded to go into franchising with the expectation that franchising was a metallic bullet that did not require hard work or abilities. Siebert will dispel that misconception and show potential franchisees a proven, logical, step-by-step method to close the sale and arranged themselves up for long-term franchise success.
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