Entrepreneurship for the Rest Us: How to Create Innovation and Opportunity Everywhere Audiobook (Free)

Today when your competition, technology, as well as the overall economy are evolving faster than ever before, organizations and the people like us who work in them need a proven method of help us adapt-and succeed.

The key, according to Paul B. Brown, is to believe like an business owner, no matter what your situation or industry.

What works for the most effective entrepreneurs will work for us, Brown argues, whether you want to stay employed working for another person or are thinking of going off on our very own.

about Entrepreneurship for the Rest Us: How to Create Technology and Opportunity Almost everywhere

Predicated on extensive research, Entrepreneurship for ordinary people reveals the very best practices of the very most successful entrepreneurs, those who find themselves adept at continually innovating and seeing opportunity where others do not.

They do this by following a rigid approach. For example:

They never focus on a fresh idea, but by trying to solve a market need.

Financing can be an afterthought. They get started with the resources at hand (not only does that permit them to go quickly, if items don’t workout, they are not out much).

Perfect is the enemy of good, it really is much more important to get out into the marketplace using a prototype than to keep fiddling using what you have.

In a nutshell, the entrepreneurial mindset is a protection against financial uncertainty, and Brown’s goal is to spread that thinking to individuals and large organizations alike.

Though obviously we won’t all start or work our very own companies, we have to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.