The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Audiobook (Free)

The marketer’s guide to modernizing platforms and practices

Marketing in the digital era is a complete new video game: it’s fundamentally about competing on the customer experience. Marketing experts must integrate a complex set of technologies to capture the customer’s digital body language-and thus deliver the right experiences, at the right times, via the proper channels. This process represents a formidable technical and practical problem that few marketing experts have experience with.

The methods that about The Agile Marketing expert: Turning Client Experience INTO THE Competitive Benefit enable marketers to meet up this challenge are emerging from an urgent place: the world of software development. The Agile methodologies that once revolutionized software program development are actually revolutionizing marketing.

Agile provides the base for alignment between the marketing and product management sides. It could unleash a whole array of brand-new marketing opportunities for growth hacking aswell as for ‘cooking’ marketing straight into your products. Beyond that, like a discipline it can serve as a bridge to tactical alignment, positioning the principle marketing officer alongside the chief product official as both primary motorists of the business.

Compiled by a top practitioner of modern marketing, this audiobook offers you:

Insights over the development of product development and administration in the organization-and so why marketing need to partner with them in the new era

A knowledge of Agile methods and their application to advertising

A plan for integrating Agile with your traditional methods

Tactics to drive alignment with product management

A pathway to becoming the steward of client experience

Rich with examples, case studies, and exercises attracted through the author’s wide-ranging encounter (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your company, in spirit and practice-and help understand its critical assignments in product management and the customer experience.