The Automatic Customer: Creating a Subscription Business in Any Industry Audiobook (Free)

The lifeblood of your business is repeat customers. But customers could be fickle, markets shift, and rivals are ruthless. So how do you ensure a reliable flow of repeat business? The secret-no matter what market you’re in-is getting and keeping automated customers.

Nowadays virtually whatever you need can be purchased through a subscription, with an increase of convenience than ever before. Significantly beyond Spotify, Netflix, and NY Times subscriptions, you can sign up for weekly or monthly supplies of from groceries (AmazonFresh) to makeup products (Birchbox) to razor cutting blades (Dollar Shave Golf club).

According to John Warrillow, this growing subscription economy gives huge possibilities to companies that learn how to change customers into subscribers. Automatic customers will be the key to increasing cash flow, igniting development, and boosting the worthiness of your company.

Whether you want to transform your entire business right into a recurring revenue engine or just get an extra 5 percent of sales development, The Automatic Customer will end up being your secret tool.