Marketing: A Love Story: How to Matter to Your Customers Audiobook (Free)

One of the primary challenges we face as entrepreneurs and innovators is understanding how to produce our ideas resonate. We generally have no lack of tips, but we battle to tell the story of how they are going to become useful in the globe and why they’ll matter to the people. Marketing is the method we communicate how our concepts translate to value for people in a marketplace.

Marketing has become a necessary evil for each business, but imagine if we adopted a different view from it?

What if advertising was less about promotion or coercion and more about reaching out to people and supporting them to solve problems?

What if marketing was how we found more methods to do better work also to matter to our customers?

What if marketing was where we began our trip towards understanding what folks want and want?

What if it had been our vantage stage for seeing the world through the eyes of our clients?

How different would advertising be then?