Contagious: Why Things Catch On Audiobook (Free)

The New York Times bestseller that explains why certain products and ideas recognition.

“Jonah Berger knows more about what makes information ‘move viral’ than anyone in the globe.” -Daniel Gilbert, author of the bestseller Stumbling on Joy

Why is things popular? If you stated advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some tales and rumors even more about Contagious: Why Things Catch On infectious? And what makes online content proceed viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s researched why New York Times content articles make the paper’s own Many E-mailed list, why products get person to person, and how cultural influence shapes everything from the vehicles we buy to the clothes we wear towards the titles we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and interpersonal transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer items and policy initiatives to workplace gossips and YouTube videos. Learn how an extravagance steakhouse found reputation through the lowly cheesesteak, why anti-drug commercials might have in fact increased drug make use of, and why a lot more than 200 million customers shared a video about one of the most boring products there is certainly: a blender.

Contagious provides particular, actionable approaches for helping information spread-for designing messages, advertisements, and content material that people will share. Whether you’re a manager at a large company, a small business owner trying to boost understanding, a politician operating for office, or a wellness official looking to get the word out, Contagious will highlight how to make your product or idea capture on.