The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t Audiobook (Free)
- Carmine Gallo
- 8 h 15 min
- Macmillan Audio
- 2016-02-23
Summary:
How did a Venice Seaside T-shirt vendor become television’s most successful maker? How do a business owner who were only available in a garage create one of the most iconic product launches in business background? How did a timid pastor’s boy get over a paralyzing concern with presenting and public speaking to captivate sold-out crowds at Yankee Stadium, twice? How do a human rights attorney receive TED’s longest standing ovation, and how did a Facebook executive launch a movement to encourage an incredible number of ladies to ‘trim in’?
They told about The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t brilliant stories.
In The Storyteller’s Key: From TED Speakers to Business Legends, Why IDEAS Catch on yet others Don’t, keynote speaker, bestselling author, and communication professional Carmine Gallo reveals the secrets to telling powerful stories that inspire, motivate, educate, build brands, start motions, and change lives. THE BRAND NEW York Times has known as a well-told story ‘a strategic tool with amazing power’ – the proof is based on the success stories of 50 icons, leaders, and legends highlighted in The Storyteller’s Magic formula: business owners like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther Ruler, Jr., Bryan Stevenson, and Malala Yousafzai; and business market leaders behind popular brands such as for example Starbucks, Southwest Airlines, Wynn Resorts, Entire Foods, and Pixar. Whether your goal is to teach, fundraise, inspire teams, build an award-winning lifestyle, or even to deliver unforgettable presentations, a story is your most effective asset as well as your competitive advantage.
In The Storyteller’s Key, Gallo explains why the brain is hardwired to love stories – especially rags-to-riches tales – and the way the most recent science can help you craft a persuasive narrative that wins hearts and minds. ‘The artwork of storytelling may be used to drive transformation,’ says billionaire business owner Richard Branson. And since the following decade will see the most modification our civilization offers ever known, your story will radically transform your business, your life, and the lives of these you touch. Tips that capture on are wrapped in story. Your story can change the world. Isn’t it time you distributed yours?
The opinions expressed by Carmine Gallo in The Storyteller’s Key are his own. His audiobook is not endorsed, sponsored or certified by TED Meetings, LLC or its affiliate marketers.
The program is read by the author.
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