Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand Audiobook (Free)

The longtime chief marketing officer for Chick-fil-A tells the inside story of the way the company turned prevailing theories of fast-food advertising ugly and built probably one of the most successful and beloved brands in the us.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth–from 184 shops and $100 million in annual sales in 1981 to a lot more than 2,100 shops and a lot more than $6.8 billion in annual sales in 2015–and was a about Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson stocks behind-the-scenes accounts of essential moments, including the creation from the Chick-fil-A corporate purpose as well as the development and management from the now-iconic ‘Eat Mor Chikin’ cow marketing campaign.

Drawing on his personal interactions using the gifted group of company leaders, restaurant operators, and the business’s founder, Truett Cathy, Robinson explains the important traits that constructed the business’s culture and suffered it through recession and several other issues. He also reveals how every aspect of the business’s approach displays an unwavering commitment to Christian beliefs and to the individual customer knowledge. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of an excellent American success.

Enjoy a behind-the-scenes look at Chick-Fil-A’s visual online marketing strategy with photos obtainable in the audiobook partner PDF download.