Permission Marketing: Turning Strangers into Friends, and Friends into Customers Audiobook (Free)

The man Business Week calls ‘the ultimate entrepreneur for the Information Age’ explains ‘Permission Marketing’-the groundbreaking concept that enables marketers to shape their message in order that consumers will willingly accept it.

Whether it’s the TV business that breaks into well known program, or the telemarketing phone call that disrupts a family group dinner, traditional advertising is based on the hope of snatching our interest from whatever we are doing. Seth Godin telephone calls this Interruption Advertising, and, as companies are discovering, it no longer works.

Instead of annoying prospective customers by interrupting their most coveted commodity-time-Permission Marketing presents consumers incentives to accept marketing voluntarily. Today this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By trying only to those who have signaled a pastime in learning more about a product, Permission Marketing allows companies to develop long-term romantic relationships with customers, produce trust, build brand awareness — and greatly improve the likelihood of making a sale.