Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Audiobook (Free)

Award-winning speaker and business consultant Joey Coleman shows audiences and companies all around the globe how to convert a one-time customer right into a lifelong customer.

Coleman’s theory of building customer devotion isn’t about focusing on advertising or closing the sale: It’s about the First 100 Times® following the sale as well as the interactions the client experiences.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to dread, doubt, and uncertainty mainly because buyer’s about By no means Lose a person Again: Turn Any Sale into Lifelong Loyalty in 100 Days remorse sets in. Across all sectors, somewhere between 20%-70% of recently acquired customers will minimize doing business with a company using the 1st 100 days of being a new consumer because they experience neglected in the first stages of customer onboarding.

In Hardly ever Lose a person Once again, Coleman offers a viewpoint and methodology for dramatically increasing consumer retention and for that reason, the bottom line. He recognizes eight distinct psychological phases customers go through in the 100 days following a buy. From an impulse buy at Starbucks towards the thoughtful purchase of a first house, all customers have the to see the eight phases of the customer journey. When you can understand and anticipate the clients’ emotions, you can apply an array of equipment and methods — in-person, email, telephone, email, video, and presents — to cement an extended and valuable relationship.

Coleman’s program is presented through research and case studies showing how best-in-class businesses create remarkable client experiences at each part of the customer lifecycle.

In the ‘Acclimate’ stage, clients need you to hold their hand and over-explain how to use your product or service. They’re often as well embarrassed to acknowledge they’re confused. Take a cue from Canadian software program firm PolicyMedical and their challenge to getting nontechnical users to undergo a complex set up and implementation process. They turned some task spreadsheets and set up manuals right into a beautiful puzzle clients could assemble after completing each milestone.

In the ‘Adopt’ stage, customers should be welcomed to the best tier of tribal membership with both open public and personal recognitions. For example, Sephora’s VIB Rogue member pleasant gift offers a metallic membership cards (private acknowledgement) and a members-only shade of lipstick (for public display).

In the final stage, ‘Advocate,’ faithful clients and raving fans are primed to provide powerful recommendations. That’s how top notch entrepreneurial event MastermindTalks is constantly on the sell-out their conference year after year – with zero dollars allocated to marketing. By amazing their loyal followers with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals.

Drawing on nearly 2 decades of talking to and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to businesses in any sector and of any size (whether assessed in employee count number, revenue, or final number of customers), implementing his methods regularly leads to a rise in profits of 25-100%.

Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and single entrepreneurs all over the world, Coleman’s client retention system provides produced incredible leads to dozens of industries.

His method of creating remarkable customer experiences requires minimal financial purchase and will be fun for owners, workers, and groups to implement. This book is required reading for companies, CEOs, and managers – as well as product sales and marketing teams, accounts managers, and customer service representatives looking for easy to put into action action guidelines that bring about lasting change, elevated revenue, and lifelong consumer retention.