Win Bigly: Persuasion in a World Where Facts Don’t Matter Audiobook (Free)

NEW YORK Moments BESTSELLER

THE BRAND NEW York Times bestseller that explains perhaps one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public statistics to anticipate Donald Trump’s election. The mainstream mass media regarded Trump like a lucky clown, but Adams – most widely known as “the man who developed Dilbert” — regarded an even of persuasion you merely see once inside a era. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The idea isn’t whether Trump was correct or wrong, great or poor. Adams goes beyond politics to look at persuasion tools that may work in any setting-the same ones Adams noticed in Steve Jobs when he committed to Apple decades ago. Gain Bigly is certainly a field guidebook for persuading others in virtually any situation-or resisting the techniques of psychological persuasion when they’re applied to you.

This revised edition features a bonus section that assesses precisely how well Adams foresaw the outcomes of Trump’s techniques with North Korea, the NFL protesters, Congress, and more.