The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good Audiobook (Free)

An expert on ethical management analyzes the complicated background of business people who tried to marry the pursuit of revenue with virtuous organizational practices-from Uk industrialist Robert Owen to American dealer John Money Penney and denim jeans machine Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell.

Today’s business market leaders are significantly pressured by residents, consumers, and federal government officials to address urgent sociable and environmental problems. Although about The Enlightened Capitalists: Cautionary Stories of Business Pioneers Who Tried to accomplish Well by Carrying out Good some corporate executives stay deaf to such calls, during the last two generations, a small number of business market leaders in the us and Britain possess attempted to develop business organizations which were both profitable and socially responsible.

In The Enlightened Capitalists, James O’Toole tells the largely forgotten tales of men and women who adopted forward-thinking business practices designed to serve the needs of their workers, customers, communities, as well as the environment. They wished to confirm that professionals didn’t have to make trade-offs between revenue and virtue.

Combining a wealth of research and vivid storytelling, O’Toole provides life to historical numbers want William Lever, the inventor of bar soap who developed the most profitable company in Britain and utilized his money to greatly enhance the lives of his workers and their own families. Eventually, he lost control of the company to lenders who quickly terminated the enlightened methods he had initiated-the fate of many idealistic capitalists.

As a fresh generation attempts to address social complications through enlightened organizational leadership, O’Toole explores a major query being posed today in Britain and America: Are virtuous corporate procedures compatible with shareholder capitalism?